Facts and Myths About Relaxers and Keratin Treatments

Conventional Relaxers   

$175.00 and up  

Better known as a chemical straightening treatment. Ammonium Thioglycolate solution breaks down the bonds of the hair and restructures the shape when neutralized with an acidic solution. The process leaves the hair permanently straight for 3 months. You must wait a minimum of 48 hours to shampoo after a conventional relaxer. For optimum condition and to ensure predictable results, other chemical services should be performed 1 week prior to or after this procedure.

Keratin Treatment

$300.00 and up

The misconception of this process is that it is a relaxer or straightener. It is not. It is actually a smoothening treatment with variations in result. This process works differently than relaxers. When hair is damaged the cuticle becomes cracked and broken like the shingles of a roof. The Keratin and Keratin with collagen fill in the rough surface of cuticle. The hair is blown and flat ironed at 450 degrees, sealing each strand and smoothing out the cuticle surface. The result is soft hair that reflects light, shines and becomes significantly healthier, relaxed and smooth. Excessive porosity is diminished thus cutting drying time in half. The process takes about 2-3 hours and the hair cannot be shampooed for 1 day. Coppola keratin treatment requires 3 days before shampooing is recommended. During that time, under no circumstances should you use clips, ponytail or barrettes, as they will leave a line of demarcation.  Keratin treatments are safe after color services and last up to 3 months and significantly reduce drying time and difficulty controlling curl and frizz. 

Brazilian Blowout   

$300.00 and up  

http://www.richardscottsalon.com/brazilian-blowout    

Brazilian Blowout Professional Smoothing Treatments are the most innovative and effective in the world...

Through the use of revolutionary and breakthrough bonding technologies, these treatments actually improve the health and condition of the hair by creating a protective protein layer around the hair shaft to eliminate frizz and smooth the cuticle. The end result is smooth, healthy, frizz-free hair with radiant shine! What makes our professional smoothing treatments different?

They are the ONLY Professional Smoothing Treatments that actually improve the health of the hair. No Damage! Entire in-salon treatment is completed in just 90 minutes! Results last up to 12 weeks. No down time! The minute you leave the salon, you can wash and air-dry your hair, workout, put your hair in a ponytail or clip and it will be smooth, frizz-free and radiant!

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